Find out how to: build better Marketing Plans slice up markets with better targeting techniques

develop crystal-clear market positionings

integrate your marketing communications

use market research to make better decisions

Benefits

"one of the best multimedia training packages in the multimedia world" IBM

The programme permits you to:

study at a self-paced speed and study wherever you like, on your own, in a group or whilst travelling

gain access to the world's best marketing minds via video clips

review recent case studies that you can relate to such as Manchester United, Microsoft and Coca Cola

revise the material through tutorials, question and answer sessions

have access to an on-line tutor and make your own notes on the CDs as you progress

use the glossary to assist your understanding

study via the audio tape back up programme

use the optional Workbooks to support your study

achieve a Marketing Award presented by the Multimedia Marketing Consortium

Contents

Contents of each CD-ROM

Tutorials - a minimum of ten, maximum of twelve

Three "Gurus" answering key marketing questions

Over 100 interactive multiple choice questions for self-assessment

Hundreds of hyperlinks

Over 100 images in the Picture Browser

At least ten major video clips

A glossary of at least 300 items

A summary facility for checking progress and key points

Note pad facility for taking notes

Tools for converting the script of video into text

CD-ROM Product

Recommended minimum system requirements

486 DX2 66Mhz IBM PC compatible

Windows 3.1 (also runs under Windows 95)

16 MB RAM

Twin Speed CD-ROM drive

Sound Card (preferably 16-bit Sound Blaster)

SVGA monitor and graphics card for 640 X 480 with 64,000 colours

Speakers or headphones