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Newsletter
updated
18th October 2000
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As you will have deduced from our website, we offer Strategic thought processes related to Marketing and Sales and that we offer this to a wide variety of industry and non-commercial sectors.
In this Newsletter, you may read about two new products at BeStrategic
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Non-commercial
Sector
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In the non-commercial sector, during recent months, we have been delivering our Strategic Model to the UK Government's Ministry of Defence, one of the UK's major police forces and are in process of facilitating a strategy thought process for Cambridge University. This has now been extended into a key Faculty of the University of Cambridge where we are assisting with the Strategic thought process to improve utilisation of university facilities.
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Commercial
Sector
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In the commercial sector, we deliver several seminars and management development programmes alongside selected partners.
We have recently won the contract to deliver Marketing Training to members of British Trade International's team in London and to the East European Marketing Team of Xerox. This programme will incorporate the combined use of our ten CD ROM Marketing programme, in class workshops and via online tutorial support.
Excitingly, along with our partners MultimediaMarketing.com, we are delivering the "Export USA" programme for Trade Partners UK to UK Chief Executives planning to export to the USA. This brings to bear our ability to deliver the practical aspects of the "textbook" combined with Mike West's experience of having worked in Marketing in the USA, Australia and Eastern Europe for ten years with Xerox and other companies.
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Marketing
CD ROMs
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From our product information pages, you can see that we are marketing the most exciting Marketing CD-ROM Programme comprising 10 CDs and have a number of companies reviewing this product.
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Last
Month dot.com
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We have just completed the Strategic Marketing input to the Business Plan designed to raise Venture Capital funding for an exciting invention in the field of industrial measurement systems. This invention, which has won two Smart Awards and the Millennium Design Award, has achieved excellent success in the military field and now is poised for launch in the industrial and consumer sectors.
Keeping abreast of latest developments, we have completed the Marketing Plan for a Cambridge based "dot.com" which has secured seed capital and now seeks venture capital funding for the next round. Our contribution to this has been to write the Strategic input to the company's development and we enabled it to save £1 million in the first 24 hours of our working with it. As part of this exercise, we led the company to appoint a UK Call Centre which has had the effect of speeding its sales rate and reducing its costs of delivery by a factor of ten.
The company is now, after six months, well over target for sales and has the exciting challenge of delivering the logistics to the marketplace.
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Athens
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Mike spent a week in Athens participating in a Sales Workshop for the market leader in textile machinery at which he presented exciting new service concepts to the company and assisted the NPD team to arrive at a new product initiative.
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Budapest
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In November, Mike will be in Budapest delivering workshop training sessions for Xerox.
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Next
week
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We commence with the Marketing Plan for a most exciting invention in the outdoor clothing market where a fascinating fabric is poised to change the goalposts in this growth sector. See you at "Go Outdoors" at Harrogate, UK on 24th - 26th September.
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New Products
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Two
new
BeStrategic Products
We launch a new product that illustrates
the predictable link between The Internet and Sales Teams
and the implications for all those sales people working hard
on their territories, for some of whom, the future will never
be the same. This provides an evaluation of the relationship
between existing sales organisations and the effect of the
Internet.
We are also
customising a service that we have provided for ten years into
a new product. As part of the BeStrategic Marketing Model, we
audit the client's business scenario and this is now offered
as a standalone product in the form of a Quarterly
Review and Checkpoint of the client's position in the
marketplace.
The service
involves conducting market research into customer's views of
the client's products and services and relating these to the
competitive position that it holds in the market. BeStrategic
now offers this product on an annual contract with quarterly
updates. Payment is by a monthly direct debit enabling
improved management of client cash flow.
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