Following the completion of a Strategic or Marketing Plan, we assist with practical
implementation of the plan in the areas of marketing and sales.
Consultancy and Facilitation
We provide business support either by consultancy whereby we complete research and provide business solutions to our clients or alternatively, by facilitation whereby we guide our client to solutions and assist with implementation.
Mike has delivered speaking engagements at seminars, exhibitions and private business dinners for UKTI, the banks and overseas government organisations.
We conduct qualitative research for clients and check secondary sources, run and manage focus groups and produce conclusions and recommendations. We have a team of excellent qualitative researchers. Typically, we interview our clients’ customers in order to support our view of their relative differentiators.
We also conduct focus groups of current and potential customers of our clients.
We conduct competitive benchmarking analysis and track market size data and buyer behaviour patterns.
These research sources and conclusions are then applied to the construction of the client’s Strategic Marketing Plan.
We have links with quantitative research agencies in both the B2C and B2B sectors which can be called in to conduct larger quantitative surveys.
We deliver a considerable range of training topics through our tutors in the UK and in several overseas markets. Much of this is customised and newly written for the needs of the client. We train in Strategy, Marketing, Sales and Finance. Training is delivered for a number of organisations and locations:
UK Trade & Investment
UKTI is a key part of the UK Government’s Business Innovation and Skills Department. Mike has delivered the “Export North America” programme and seminars for five years enabling British companies to access the American and Canadian markets. This programme was delivered to 400 companies enabling successful access to the American market and managed the delivery of the Alumni programme for companies that had invested in the USA.
Manufacturing Advisory Service
MAS WM is a key part of the Business Innovation and Skills programme for business support. We have delivered a series of six seminars entitled “Marketing Skills Seminars for Manufacturers” for MAS West Midlands and the South East for nine years.
- Over 2000 delegates attended
- Representing over 650 local manufacturing companies
- Overall delegate satisfaction rating never below 93%
Tactical and implementation support
Following the completion of a Strategic or Marketing Plan, we assist with practical implementation of the plan in the areas of marketing and sales. Specialisms include direct marketing, channel management and sales.
Our key claims are:
- Technical competence in the subject matter backed up by business school and research data
- Commercial ability and track record in management positions in the UK, Europe, USA, Australia and Asia
- Access to extensive research sources
- Skilled market research team
- Access to specialist consultants and tutors
- Significant client list over twenty five years
- Differentiated delivery
- Value add for the client
- Track record
In recent years, we have delivered on the ground training and consultancy programmes in the following countries:
- Abu Dhabi
- Isle of Man
- South Africa