Marketing is the strategic process in the business
that adds value to the customer.
Marketing is also a strategic process that enhances the organisation’s ability to design and deliver its strategy. It is a process that adds value to the customer.
Marketing is a culture within the business that owns the customer thus enabling it to devise products and services that will meet customer needs. Marketing is also a set of tactical activities that will deliver the strategic plan. It’s value is constantly questioned by other faculties within the business.