Marketing is the strategic process in the business 
that adds value to the customer.

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marketing

change signMarketing is also a strategic process that enhances the organisation’s ability to design and deliver its strategy. It is a process that adds value to the customer.

Marketing is a culture within the business that owns the customer thus enabling it to devise products and services that will meet customer needs. Marketing is also a set of tactical activities that will deliver the strategic plan. It’s value is constantly questioned by other faculties within the business.